This is how exhibitions should be done!

Giacomini used our QR Artist Exhibition Package as a lead generation tool for the CIPHEX trade show in Vancouver. The objective of the project was to attract more visitors, generate leads and increase brand awareness more effectively. The QR Artist Exhibition Package includes: artistically branded QR codes with corresponding mobile webpages, and real time analytics and reports.

Process:

Benefits:

1.Save time by having all relevant information displayed in one dashboard

2. Interact more effectively with customers (i.e. remembering your brand name at the end of the show)

3. Access and store contact information in real time (no lost business cards) and ready to send reports to any relevant department (i.e. corporate office in Italy)

4. Filter leads by relevant interests (find out most popular products directly from customers)

5. Compare trade shows’ performances to track the progress and success.

QR code used at the exhibit

Main Points/Summary:

• Scanning QR codes was very easy and simple for the public
• Learning process was fun, engaging, and memorable
• Average time to educate, scan, and enter information was less than 2 minutes
• The specific product interest of a customer was captured in real time
• Follow-up process after trade show was much more efficient
• Based on the number of scans, it was obvious which products were most popular
• Strong leads were differentiated from weak leads (Newsletter sign-up and option to select interests)

           Are you exhibiting at a trade show in the near future? Please contact us today for 

           more information to get started with our QR Artist Exhibition Package.