Mobile Marketers, Here’s what to watch for in 2013

Businesses in a variety of industries are focusing more of their efforts towards mobile marketing.  And they should be. Currently smartphone sales are more than PC and desktop sales combined. The way people are accessing the internet has changed and people are accessing the internet from everywhere. So how do you target these fast paced customers that are always on the run? With branded QR Codes!

QR codes provide the ‘on the run’ customer a way to interact and access more information without actually having to be in the store or sitting at a computer. As a business owner your time is valuable, you should be allocating some of this time towards QR codes and mobile marketing. Here’s why:

• As of June 2012 54% of mobile subscribers in the U.S. own a smartphone
• From June 2011-June 2012 QR code scans from customers increased by 400%
• Mobile Web Traffic has increased by approximately 69% from 2010 to 2012
• According to ScanLife’s trends, in 2014 the number of people accessing the internet via mobile will surpass the number of people accessing via PC and desktop
• 45% of avid mobile users have shared products and services with friends from mobile ads
• The average American spends almost 3 hours a day on their phone

The statistics don’t lie. Mobile usage is on the rise and has been for a while. QR codes provide the perfect solution to link print media to online media. 2013 will be all about QR codes so build your online web presence today and get a step ahead of your competitors. Start creating your own personalized QR codes with QR Artist today!

Sources:

-http://www.scanlife.com/en/

-http://www.pbsmartessentials.com/

-http://iflymobi.com/2012/11/29/2703/