How to use QR Codes effectively for Marketing

On the 2nd Day of Christmas...

We will be continuing the 12 days of QR code Christmas event with special tips on how to use QR codes effectively in a marketing campaign. QR codes are great, but they can be hit and miss if used improperly. Here we will do a walk through with tips and tricks for using qr codes in a marketing campaign:

Happy Holidays!

Firstly, don't cheap out on the QR code. A black and white QR code is as original as vanilla ice cream. There are so many other possible flavours out there that stand out from the rest. The same goes with QR codes. A black and white QR code is boring, cheap, and an eye sore on what could be a great poster. Upgrade your QR codes to artistic ones with logos, texts, colours and even effects. It's cheap and at QR Artist there is an introductory price for a limited time where artistic QR codes are only $2.99.

Next, you want to make sure your QR code is scannable before printing off thousands of posters or marketing materials. Check with multiple scanning applications and mobile devices to ensure optimal success.  Also make sure the landing page that your QR code goes to is mobile friendly. First impressions are everything and if the first thing a customer sees in a non-mobile friendly site that is an inconvenience to navigate, the chances are they won't scan again. If you don't have the capabilities for a mobile friendly page try sending your QR code to your Facebook account to drive your online presence. Coming soon to QR Artist will be the possibility to put your content on a mobile page.

The last tip is what will make or break your QR code campaign. Provide a call to action for the user. Don't just slap a QR code on anything and hope people will scan it. Provide an incentive to scan by providing value. Tell the user where they will be sent by scanning the QR code ie. scan for X% of our new product, or scan to see the top 10 gift ideas for kids.

These are just the basic necessities for a great QR code marketing campaign. Incorporating creative ideas with QR codes is a great way to attract more customers online. Try out QR Artist today to create your own Artistic QR code in minutes at www.qrartist.net!