QR Codes Tips

On the 9th day of QR codes...

To kick off our 9th day of QR codes we will be discussing some Do's and Don'ts of QR code use. QR codes can be really effective but only when used properly. Here are some tips to keep in mind for your next marketing campaign.

Do's:
-Make sure the content that you send users is useful and interesting
-Make sure the page the QR code links to is mobile friendly. Non-mobile friendly landing pages sends a bad first impression to the user
-Place QR codes in areas that are safe and easy to scan
-Use artistic QR codes to attract and engage more customers
-Make sure QR code's are scannable before printing - and check again after printing before sending out 100+ unscannable QR codes
-Be Creative!

Dont's:
-Don't put your QR code in a place that has high traffic (People are unable to stop and pull out there phone if a lot of people are walking by)
-Don't put QR codes where their isn't access to internet or cell reception ie. avoid airplanes, subway stations, and basements in cement buildings with bad cell reception
-Don't place your QR code in area's that are unsafe to scan or phones are not permitted ie. fuel pumps, billboards, and the back of a bus
-Don't use a QR code online or in e-mails: Clicking on a link on your computer is much faster than pulling out your smartphone to scan ie. a QR code online isn't making it any easier for customers unless the e-mail is intended to be printed out for an event
-Make sure the QR code is the proper size so that it is scannable from the distance the users would be scanning from ie. a person can't get closer to a QR code on the other side of the railway tracks that is too small to scan.

To get started creating artistic QR codes go to www.qrartist.net today! Let us know how you have used QR codes in the past to energize your mobile marketing.