Drive business with QR Codes at Trade Shows

On the third day of Christmas..

To kick off the third day of our QR Code Christmas blog and social media event we will be demonstrating how to effectively use QR codes at an exhibition. The cost of exhibiting at a trade show can really add up when you include booth fees, printing of the marketing materials, travel expenses and time. Artistic QR codes are the perfect solution as they are inexpensive, effective, and stands out from the competition. 

Whether you`re using QR codes on posters or brochures, properly introducing your QR code campaign is crucial. Make sure there is a call to action or an explanation of what value will be provided to the customer for scanning the QR code. A code standing by itself with no description is not nearly as effective as an artistic one with "scan for product details" directly in it. 

Ex. of QR code contest booth

Trade shows have many competing competitors promoting similar products in a similar way. Try standing out from the crowd and incorporate an interactive contest with the QR codes. Recently we assisted Giacomini in running a QR code contest at the CIPHEX trade show (picture from booth on right hand side). We put QR codes on posters and brochures that when scanned would give customers various prizes (ie. hat, jacket, candy) once they filled in their contact details and specific interests in the company. This step made the follow up process much easier and more targeted after the trade show. 

Make sure there is an application to help people scan. Not everyone has a smartphone although now-a-days it sure seems that way. Have an iPad, iPhone, or even a manual form for attendees to sign-up so everyone can be included in the contest to win prizes and learn more about the company and its products and services.

The last thing is to make sure the QR code links to a mobile page. QR Artist's Exhibition Package offers mobile-friendly landing pages to make it easy for users to navigate the mobile site. QR Artist's Exhibition Package provides everything that an exhibitor would need at a trade show from QR codes to mobile-friendly webpages. Included in the exhibition package is artistic QR codes, GPS scan tracking, mobile landing pages, and a real-time analytics dashboard.

To learn more about the QR Artist Exhibition Package click here or contact us today!