Develop your Business with Artistic QR Codes

As a small business owner in today’s overly competitive markets it’s frustrating trying to grow your business and attracting new customers.  A successful business incorporates a well-rounded mix of traditional and online marketing. However with a technologically minded society and the increasing popularity of Smartphones, mobile marketing has become a much more crucial step towards growing ones business. One aspect of mobile marketing that should not be over looked is the use of QR codes.

QR codes or quick response codes are 2D bar codes that are scanned by a smartphone’s scanning app. Originally introduced in Japan for use in the automobile industry. QR codes have been widely adapted by marketers for marketing campaigns providing customers with a direct form of interaction.  They can access and store information to redirect users to websites, contact information, product information, and even the company’s online store. 

When attracting customers, it’s not only the message and information that you provide, but it’s also the way you provide it. What if a customer doesn’t have the time to meet with you during operational hours? Wants to access more information without the typical in store sales pitch? Or notices your company for the first time after hours and wants to learn more?  How can you convert all of these potential customers to paying customers without them being snatched up by the competition first?

Well for starters, arguably today's typical consumers are impulse buyers. If they see something they like they buy it then and there. With QR codes you are providing these customers access to 24/7 shopping.  Try putting a QR code on the outside of your store after hours that links to your online store. Customers could be walking after hours and see products in the window display and want to buy. Now you have provided them with that option.  QR codes are also a great way to provide customers with more information, especially if they are on the go. Consider a customer walking past your store on the way to work, school, or a special event and doesn’t have much time to stop and seek out more information. With a QR code, the customer is able to scan for more information including buying options and that same customer is able to make a purchase or access more information while sitting on transit on the way to their event.

These are just some of the reasons that QR codes are increasingly becoming one of the hottest new mobile marketing strategies. QR codes provide the end user with a direct sense of action to access more information increasing engagement with customers.

At QR Artist, you can create customized QR codes with logos, texts, colours, and effects that reflect your brand. These QR codes can be made in under a minute and customized to your specific marketing campaigns. Explore the endless possibilities and energize your next marketing campaign with QR Artist!