Want to use QR codes in your marketing campaigns? Here are some QR code trends that can help you reach your target audience. You may have been recently introduced to QR codes and are
wondering what the trends and popularity are before you start using them for
your next campaign. Well the first thing that comes to mind about current
QR code trends is that they have sky rocketed in the past year. One of the main
factors has been the increasing popularity with Smartphones. Now-a-days it almost seems that everybody has a Smartphone in their back pocket with scanning capabilities. Currently
in 2012 Smartphone sales are now more than PC and Laptops sales combined. This means that the amount of
people accessing the Internet by their mobile devices has increased dramatically.
Here is a quick sum up of some facts and stats that demonstrate the rise
in QR code popularity:
In the second quarter of 2012, the ScanLife App alone saw
over 16 million scans seeing an increase of over 165% from the second quarter
in 2011. In the single month of June 2012 alone there were 5.3 million scans. In 2012 there have been 120 scans per minute
which is five times greater than 2011. Source
It is also worthy to note that the
majority of people who are scanning QR codes are young and male. According to marketing charts, male and females report equal awareness of QR
codes. However, men who are aware of them are 73% more likely than women to
have used one to access product information. Source
Most popular QR code Demographics according
to ScanLife’s Trend Report (April 2012):
 |
| Most Popular age for Scanning QR code is 25-34 |
 |
| Most Popular Income Range is less than $50,000 |
 |
| Most Popular with Males |
(Images/charts from Scan Life)
According to Scan Life’s most recent report – 6 million of ScanLife's scans a month are due to someone seeing something they like and wanting more product information. Thus with the holiday season coming up just around the corner QR codes are a great opportunity to improve your holiday marketing campaigns. The Holidays are approaching
quickly so get started with your QR code campaigns today!
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