QR codes are one of the hottest new marketing tools today
that is both affordable and effective. Muprime Technology is
proud to be exhibiting at the SOHO SME Expo tomorrow October 16th
and we want to give you some insider tips on how to use QR codes at a
trade show.
With the increasing popularity of Smartphones more people
have the capability of scanning QR codes. One of the most important things to
consider is why the user would want to scan your QR code, what’s in it for
them, what is the value of scanning the code? To properly demonstrate the value
behind QR codes make sure the code is clearly labelled and properly communicates
to the scanner where they will be directed.
Having a QR code by itself linking to a non-mobile friendly website is
not very effective when the person could just find your website through Google
in the same amount of time. Such examples could be, scan this QR code for a
free sample of our product or scan this QR code for an interesting video of our
products. Let the user know where they will be directed or they may be hesitant
to scan.
Communicate with others around you even when you are talking
to someone else. Here’s how: Let’s say you have set up an exhibit at a
trade show, fair, or networking event and you are having an in
depth-conversation with a potential client. You will have bystanders that will
be looking at your information but unable to speak with you. They may just keep
walking by since you are clearly busy.
This is where the QR codes come into effect. Having them easily visible
at your booth gives them something new and exciting to stop and interact with.
While in the same conversation with the potential client, individuals will be
stopping and scanning your pamphlets at the same time and you can be
interacting with both people at once. Try putting the QR codes on brochures,
stickers, and pamphlets that bystanders will notice.
Now consider standing out from the rest of the crowd, try
being creative with your QR codes. For example, put QR codes on your
tee-shirt with a slogan ‘scan me’ and become a walking billboard. Yes this may
seem a little silly but it will be a great way to draw attention and is a great
conversation starter. We will be doing something similar to this at the SOHO
SME expo tomorrow. We are having a contest to win a free Amazon Kindle where all
the Muprime employees will be wearing tee-shirts with QR codes and when you
scan them you will be entered into the draw.
Lastly, we would like to introduce to you a new package that
we are offering especially for individuals exhibiting at trade shows. In this
package we offer artistic QR codes, tracking of how many scans took place and
where they were scanned, mobile friendly webpages, and a real time dashboard
displaying the number of scans and registered customers. This is a great way to
see how effective your marketing materials are at a trade show and gives you the
ability to compare results from one trade show to another. Stop by the SOHO SME trade show in Vancouver October 16th to learn more about this package!
Don't forget to stop by the trade show for free demonstrations on how to make artistic QR codes with QR Artist! Tickets can be purchased for free at the SOHO SME Expo website or pay a fee of $25 at the door! Enjoy the trade show!
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