Hope everyone has gotten over their Monday blues! We’re
thrilled to announce that the Vancouver Sun has started using QR Artist to
create QR codes in their newspaper articles. They have been putting custom QR
codes designed with QR Artist labelled with colourful text at the end of
articles. These QR codes direct the viewers to videos or extra information
related to the articles. They look great
on the newspaper and really catch the reader’s attention. They have used their
first QR codes in the sports section for the BC Lions Football team and the
Vancouver Giants hockey club. This is a great way for the author to be able to
provide an example of the certain play or moment in the game with a video while being able to describe it on the newspaper at the same time. These QR codes can be scanned
with smart phones by downloading a scannable app for free from the app store.
Here is the lasted article in the Vancouver Sun with a QR Artist code at the
bottom right-hand corner! J
This QR code stands out much more than the regular black and
white codes and even tells the reader where they will be directed once they
scan the QR code. One of the biggest problems that faces QR codes is readers
are unsure of where they will be directed. If the reader is told (right in the
middle of the QR code) that they will be directed to a video or free coupon they
will be much more willing to scan. Branded QR codes increase customer awareness
while promoting your brand identity simultaneously. Consider an advertisement
on the side of a bus stop that has a black and white QR code without any
directions of where you will be redirected. The customer is unsure and will
more likely ignore the code compared to a coloured, branded QR code that has
your company’s logo in the centre. This is a more effective use of the space
because the QR code is promoting the company's brand while at the same time customers will be more likely to scan the QR. Thanks for reading and don’t forget to leave a
comment, suggestions, or questions as a response below. We would love to hear from you!
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