Misconceptions of QR Codes

How is everyone today? We were really busy here at Muprime Technology last week with the SOHO SME trade show and were unable to posts as much as we would like! The trade show was a success and we are back with some more posts just for you! Here are some general misconceptions about QR codes that we wish to clear up with the general public.

Content of QR Codes:

There are still people who don’t quite fully understand QR codes or the endless possibilities that QR codes offer. Some individuals think that QR Codes only link to company websites and URL’s. This is not the case; QR codes can be used for much more than just regular websites. Here is a detailed list of some effective uses of QR codes and what they offer:

-Link to business contact information

-Send text messages

-Display text

-Play videos

-Play music

-Send phone calls

-Display images

-Give out free coupons and discounts

-Display links to buy products online

-Link to mobile friendly websites.

The possibility for using QR codes is endless. It seems there are new creative uses for QR codes every day. For example, art galleries have recently been using QR codes to display information for who created certain pieces of art. Also, real estate agents have been using QR codes on for sale signs that link to a video walk through of the house with more detailed information that would not originally fit on the sign.

Number of Scans:

One of the biggest misconceptions about QR codes is that there are not very many people scanning them. Some people may think that QR codes are not being scanned as much as they actually are. However, QR codes are actually increasing in popularity with the number of scans. According to Scan Life “the trend report for Q2 of 2012 showed a record breaking number with 5.3 million scans in the month of June alone, the highest ever number of scans in a month” and over the last year the amount of scans in Europe have doubled. Also according to Scan Life “60 percent of people scanned from home and the most popular hours of scanning seem to fall midday and early evening between the hours of 3 and 7pm.”

Damage to QR Codes:

Another misconception about QR codes is that once they are damaged or torn they are no longer scannable. This is not true because each QR code is built with error correction which means that if some of the QR code is damaged the scanner can still pick up information from the rest of the QR code. Depending on the error correction level, as long as the main finders in the top and bottom left corners remain intact approximately up to 30% of the QR code can be damaged and still be readable.

Artistic QR Codes:

Some consumers may think that the average QR code looks boring and makes creative colourful advertisements look bad. This is where QR Artist can be of great assistance. With the help of QR Artist you can insert logos, texts, colours, and shapes into QR codes with the freedom of being able to edit your results to make the QR code look just the way you want. QR Artist is a great way to spice up QR Codes and look truly unique compared to the competition. Here is an example of some QR’s made with QR Artist!

Thanks for taking the time to read the posts! Please feel free to leave questions or comments below and we will get back to you as soon as possible :)